Hulu just inked a deal to bring its streaming service to AT&T's TV customers.
When the program launches later this year, AT&T customers will be able to browse and watch Hulu content on the AT&T mobile app and website, alongside other content from the pay TV provider—provided they have a Hulu Plus subscription.
The companies are also exploring the possibility of bringing a Hulu app to TV sets.
"We know that our customers want to be able to access video on multiple devices," Andrew Goodman, associate vice president of AT&T content acquisition, said in a statement. "So we are excited to be able to expand our relationship with Hulu and make its innovative and vast video selections available to AT&T customers on multiple screens."
AT&T already offers access to some free Hulu content on its platform, but this deal allows Hulu Plus members to switch between Hulu shows and movies and AT&T video on-demand content from within the same app or website.
Hulu Plus costs $7.99 per month for unlimited access to new series, full seasons, and limited advertising.
"At Hulu, we strive to create the best possible video experience for customers—offering them the ability to view their favorite content when, where and how they want," said Tim Connolly, Hulu's senior vice president of partnerships and distribution.
Last month, Hulu acquired streaming rights to Adult Swim and Cartoon Network shows, as well as the 1990s classic Seinfeld—for a reported $700,000 per episode. The service also nabbed the rights to Seinfeld.
AT&T isn't the only pay TV provider teaming up with Hulu, though. Cablevision and Hulu reached an agreement to offer streaming content to Optimum Internet customers, making it the first TV provider to resell Hulu's on-demand catalog.
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